The hotel distribution must be divided into different target groups:
• Company business, often individual travellers
• Seminar & conference business
• Family events
• Tourist business, e.g. with Thomas Cook or bus travel organisers
• Trade fair business, exhibitors, stand builders etc.
• Electronic distribution, business from the booking channels
• GDS bookings, international business
• Airport business as e.g. crew accommodation

The different target groups have got different requirements. Due to the circumstances (location, size and furnishing) your hotel can offer these conditions, which a target group needs. For example, many conference rooms or relevant capacities for groups.

Using strategic measures T.C Hotel Marketing will help you to communicate the right offer to the relevant target group so that you will acquire new customers and achieve more turnovers.